About Gandalf

Experience Matters.

Founded in 2016, Gandalf has spent the last decade building and operating outsourced teams across sales, customer experience, education and back-office functions. Boutique, nimble and performance-driven.

Talk to Gandalf

Gandalf is the operator, not merely the manpower supplier. We design the function, staff it with the right people, build the playbook, and manage performance — so you get an operation that works.

A Decade of Building Operations That Work.

Gandalf IT Services LLP was founded in 2016 with a simple conviction: outsourced operations should be managed as rigorously as any internal business function.

Over the past decade, we've built and operated teams across sales, customer service, education admissions, B2B appointment setting and back-office functions — for clients in India and across five countries.

We are not a large-scale BPO competing on headcount or hourly rates. We are a boutique outsourcing company that competes on operating quality, specialized expertise and long-term client relationships.

Our model is built around taking ownership of the outcome — not just the activity.

2016

Year Founded

10+

Years Operating

50+

Years Combined Management Experience

5

Countries Served

India-Based · Globally Experienced

Operations headquartered in India. Client experience across India, United States, United Kingdom, Middle East and Australia.

Boutique Operating Model. Enterprise Discipline.

Gandalf is not a large BPO. We are deliberately boutique — which means every client relationship gets senior attention, fast decision-making and genuine accountability.

01

We Take Ownership

We don't just fill seats. We own the process, the people and the performance. If the numbers aren't working, we find out why and fix it.

02

Long-Term Mindset

We measure success by the client's business outcome, not by seats deployed or contract value. Long-term partnerships built on mutual accountability.

03

Data-Driven Operations

Every engagement is managed through dashboards, QA systems and performance reviews. We don't guess — we measure, then improve.

04

Senior-Led Engagements

Every client relationship is managed by experienced, senior leadership — not handed to junior account managers after the sale.

05

Built for the Modern Era

AI-enabled workflows, cloud telephony, CRM integration and intelligent routing — we operate with the tools and the mindset of 2025, not 2005.

06

Pilot-Friendly

We welcome pilots. Start small, validate the economics, then scale. We're not interested in large commitments before we've proven the model works for you.

50+ Years of Combined Management Experience.

The Gandalf leadership team brings experience from large organizations and complex outsourcing environments. We've seen what works — and what doesn't.

Saakar Bagga, Co-Founder & Managing Partner

Saakar Bagga

Co-Founder & Managing Partner

An Economics graduate from Delhi University, Saakar brings over 25 years of experience across the outsourced services industry, spanning both the service provider and client sides of the business. He has held leadership roles across Operations, Project Management, Training, Quality and Outsourcing, working with organizations including IBM Daksh, Infosys BPO, Tesco and WNS, where he was involved in building, incubating and scaling large operations.

For six years, Saakar led the Outsourcing and Vendor Governance functions of a large technology support services organization, giving him a unique understanding of both sides of the outsourcing equation: what clients need from their partners and what it takes to consistently deliver it. At Gandalf, his focus is on building high-performing teams, delivering measurable business outcomes and creating profitable, sustainable partnerships. He believes great outsourcing is ultimately about combining the right people, processes and technology to make the client's business better.

Outside work, Saakar is an avid music enthusiast and guitarist, and enjoys discovering new music and exploring unfamiliar destinations.

Manshu Singh, Co-Founder & Partner

Manshu Singh

Co-Founder & Partner

Manshu brings nearly 20 years of experience across customer service, outbound sales and circulation telemarketing, with experience spanning BPO and telecom operations including IBM Daksh and Bharti Telecom. A highly detail-oriented and execution-focused professional, Manshu has extensive experience in Talent Sourcing, Training, Project Management and Human Resources.

As CEO of IQResource, she led a circulation telemarketing operation serving publishing clients across the US, UK and Asia, giving her a strong understanding of managing international client requirements and distributed operations. At Gandalf, Manshu brings a hands-on approach to building teams, managing operations and ensuring that execution stays closely aligned with client objectives.

Outside work, she enjoys spending time with her family, travelling and getting lost in a good thriller.

Shrutee Dewan, Head – Human Resources & Training

Shrutee Dewan

Head – Human Resources & Training

Shrutee has spent more than 15 years working for corporates like GE, IBM Daksh, Tech Mahindra and Sapient, among others. A trainer at heart, she has spent time in recruitment, employee development and engagement and has a keen sense of the welfare and growth of company staff.

She has been a learning specialist for the India and APAC region and has trained thousands of participants nationally and internationally on various programs, including leadership and coaching culture and change management workshops. Shrutee is a certified NLP (Neuro-Linguistic Programming) practitioner.

Besides spending time decorating her home, she is often spotted reading a book under a tree in the winter sun.

Chiya Singh, Head – Business Development

Chiya Singh

Head – Business Development

Chiya has several years of marketing, communication and business development experience in challenging profiles across the education, technology and events industries and the not-for-profit development sector. She is a creative thinker who has worked in varied setups: start-ups to established, semi-urban to multinational and multicultural, and corporate to non-profit.

Chiya has a deep understanding of audience engagement tools and strategies across the spectrum, from design to implementation.

When not at work, Chiya can be found giggling with her daughter watching Peppa Pig or, in more grown-up moments, listening to jazz and reading Gibran, García or other absorbing writers.

Principles We Don't Compromise On.

01

Outcome Accountability

We define what success looks like at the start of every engagement and manage the operation against those metrics. Activity is not the goal. Results are.

02

Quality Before Scale

We don't add headcount until the model is working. Start with a pilot, prove the economics, then scale. Scaling a broken process only makes the problem bigger.

03

Right Technology, Right Place

We automate where automation creates value and use humans where judgment creates revenue. We are not ideological about AI — we are pragmatic about outcomes.

04

Transparency in Performance

Every engagement includes reporting, dashboards and regular performance reviews. Clients should always know exactly how the operation is performing — including when it isn't performing well enough.

05

Long-Term Alignment

Our business grows when our clients' businesses grow. We are built for long-term partnerships, not short-term contracts. If our clients succeed, we succeed.

Long-term relationships. Measurable outcomes.

Verified client feedback from partners who have built and scaled operations with Gandalf.

“We have now been using Gandalf for over one year and in that time we have found them to be a very reliable business partner. Gandalf is a very comprehensive and efficient service provider who answers all of our questions within a very short turn around.”

April Hanrahan Director of Audience & Data Development, Scranton Gillette Communications Client since 2016

“We have worked with Gandalf for some time now and we find them cost efficient, data focused and responsive. The Gandalf team now seems like a seamless extension of our own team. As Coding Ninjas crosses more milestones in the education space, we hope to expand further with Gandalf in the future.”

Dhawal Parate Director, Coding Ninjas Client since April 2017

“Gandalf delivers high conversion on our leads and a great ROI. We have doubled our team size with them. Their team is highly data focused and very hands on.”

Chetna Malhotra Head of Marketing, Jaypee Brothers Client since 2022

“I have had the pleasure of working with Gandalf for a number of years and go back the better part of a decade with the ownership/management team. Their attention to detail in relation to the goals and nuances of the markets we serve is an extremely valuable asset. The steady stream of communication with our partnership ensures that there are no surprises on reaching the stated goals. Their pricing is very competitive.”

A Decade of Experience. Ready to Work for You.

Let's Build Something Together.

Whether you need a sales team, an admissions operation or a full customer experience function — Gandalf has the experience, the methodology and the people to make it work.